WeB technoLoGy in NiGht SkY

1 Actionable Web Analytics as part of Enterprise BI and Dashboards.
Web Analytics in many organizations is still an orphan with no real parents. Every department looks at its data but rarely does it get a strategic priority as an indicator of business trends and business intelligence asset. Investment in web analytics allows for customer insights, marketing spend ROI, conversion optimization and can impact the bottom line.

2 Phone Browser CompatibilityMobile computing is booming.
About 13M ipones were sold so far, and the support for location and browser that both the Android, Blackberry and all Microsoft based smartphones are offering, the percentage of traffic to web sites coming from phones is already in the 3%-10% range and will only increase. These are not the early 00’s WAP/WML jokes but full HTML browsers. .

3.Location based services
Continuing from the previous point, these mobile devices have GPS included and location based applications can drastically impact the user experience. Either as an iPhone/Android application or websites, the ability to share location information and get back location specific data about local services, other people, events, sales or anything else adds a new dimension to mobile applications.

4 Increased reliance on open source infrastructure products and technologies
Free is always a powerful word. Strong and reliable open source environments allow companies to create a robust e-commerce infrastructure with little or no proprietary platforms. The excellent Apache OFBizfor example, provides strong open source modules for e-commerce, ERP, CRM and many others. Alfreco offers a great content management solution and multiple open source development environments are available. The case for Enterprise Open Source web environment is getting stronger every day.

5 Approaching Social Networking and Collaboration in a Strategic way
Everyone now realizes the power of social networks and is rushing to get in, establish a FaceBook page, a Twitter account and get’s their PR to sprawl the web to “engage” people. Internally, companies are haphazardly trying various collaboration methods. We see a maturity process happening through 2009 that will force companies to look at all their collaboration points in a strategic way and tie them to business goals and processes. This new approach will transform them from toys to tools and will establish their place and value in the new order.